1. What are the advantages of advertising with Drivertise?
Drivertise offers a database of qualified drivers ready to start driving your brand.
Drivertise takes care of all the logistics, managing the campaign and monitoring the drivers. We also send you quarterly reports and data regarding your campaign and Drivertisers.
Drivertise is properly licensed and insured in case any law suites.
Drivertise has proper legal documents for all parties involved.
We provide you with insurance and peace of mind. So, if any issues do occur with a driver, vehicle, or decal we take care of the situation at NO extra cost to you.
Drivertise has formed a strategic partnership with a local decal company and as such, the decal fabrication, application and removal are available to us at a much lower cost.
Included in our price is up to 5 hours of graphic design with one of our designers.
2. What role does Drivertise play in my campaign?
Drivertise is properly licensed and insured for this form of marketing.
We screen all drivers and their vehicles for quality assurance.
We provide access to a large database of qualified Drivertisers.
We design the ideal campaign for you based on your requests/vision.
We select the best suited Drivertisers for your campaign.
We provide and utilize proper legal contracts for all parties involved.
We cover up to 5 hours of graphic design with one of our designers.
We manage the professional fabrication, application and removal of the decals.
We make sure your ads are kept presentable by giving your Drivertisers free car washes.
We monitor all your Drivertisers via a “How is my driving?” decal/phone system.
We provide insurance and peace of mind by managing any issues that may arise with drivers, vehicles or decals at NO extra cost.
We oversee and manage all logistics and operations during your campaign.
Drivertise sends you quarterly reports and data regarding your campaign so you stay connected.
3. What type of Driver Quality Assurance is there?
High mileage vehicle (> 15,000km annually).
Drivertisers must be at least 20 years old.
Valid Driver’s license and insurance.
Criminal and Driver’s record check.
Meet each Drivertiser face to face.
Monitor driving habits 24/7.
4. What type of Vehicle Quality Assurance is there?
Vehicle must be in good working order.
No external damage to vehicle.
Less than 15 years old (unless by exception).
Each vehicle inspected by Drivertise.
Vehicle and wrap condition is monitored every three months.
Each driver receives extra funds towards car washes to keep your ad clean.
5. How do you select the Drivertisers for my campaign?
First we consider your specific requests such as your desired vehicle types, colors, decal coverage, driver demographics, driving habits, target locations, target audience, budget and timelines.
Then we will search our database and find the ideal Drivertisers for your campaign.
Lastly we communicate our suggested Drivertisers to you, to make sure you are completely satisfied before we move forward.
6. What actions are taken if a Drivertiser exhibits reckless driving?
Prevention is key. We screen our Drivertisers thoroughly before they become part of your campaign to help ensure reckless driving is a non issue.
However, should reckless driving become a problem, Drivertise will review the case to determine the validity and severity of the offence.
If reckless driving is deemed an issue, Drivertise has the authority to remove the Drivertiser from your campaign. We will then expedite the process of setting up a suitable replacement Drivertiser, at no extra cost to you.
7. What happens if a Drivertiser is involved in an accident?
If the Drivertiser is not at fault, the length of the contract will be extended by the length of time the vehicle was off the road.
If the Drivertiser is deemed at fault, Drivertise has the authority to remove the Drivertiser from the campaign and will rapidly set up a suitable replacement Drivertiser at no extra cost to you.
8. How many visual impressions can be generated per day?
Research indicates vehicle advertising has the potential of generating over 30, 000 impressions per day (Ryan Hubbard, ARD Ventures. Investment Analysis: Measuring the Value of Vehicle Wraps A New Segment of the Outdoor Advertising Market.)
We are able to more accurately calculate potential visual impressions related to our drivers by using a specific equation incorporating many factors such as: city size, traffic data, wrap exposure, driving time, locations, parking areas, etc.